In the winter of 2015, Hale Groves started a re-branding process. In addition to a fresh logo and marketing, they wanted to try new packaging for their gifts. Previous to this, most of their gift items arrived in an orange box. The natural kraft texture and plaid pattern was designed to solve this problem for Hale Groves. The colors are a nod to their new brand as well as their fresh product. They were laid on top of a natural canvas texture to connect with the nature of the brand, “hand-picked, fresh from the grove.”
Promotional materials for Hale Groves showcasing the fresh citrus grown in their groves.
Packaging insert showcasing the citrus varieties sold at Hale Groves.
Private label packaging. Winner, 2015 GDUSA Package Design Award.
Hale Groves Email Marketing Examples
