Baggallini's 2022 brand refresh was focusing on the company's roots of female empowerment, therefore pink became the brand's signature color. Their website was the main sales channel for the brand and we wanted to improve the shopping experience while giving plenty of room for products to be showcased.
Along with a new homepage, we designed collection PLPs to allow the customer to shop quickly. This included adding swatches and a quick "add to bag" button.
The product display page showed off multiple angles of the bag as well as an example of a person wearing it, giving the customer more details above the fold. In addition to this, we added features icons that showed her the top three features of the product. And we added a "Pair it with" item to relevant bags for up-selling potential.
Lastly, below the fold, we added more detailed feature images that would be part of the collection she's viewing. All in an effort to show the customer every detail of the item she's buying and empower her purchasing decision online.
